Required fields are marked *. Download our FREE ebook, The Pharmacy Owner’s Guide to an Exceptionally Effective Implementation today. Looking for more advertising ideas for your pharmacy? It’s difficult to know how to promote your pharmacy with so much competition. Learn More. Healthcare is a crucial necessity and right of every individual. The other Ritzman locations will close, with the exception of Ritzman Pharmacy at NEOMED, which will continue operations. Hence, try to assess several options and spend enough time and energy to come up with a unique business name. 1. There are over 22,000 independent pharmacies in the US. 1. Your email address will not be published. His best hope was to continue to grow, in spite of mail-order services and declining reimbursements. Learn about the day-to-day activities of a pharmacy owner, the typical target market, growth potential, startup costs, legal considerations, and more! After the list of names, I reveal the 8 Vital Do’s and Don’ts of Naming Your Pharmacy, the Greatest Pharmacy Slogans Ever Created and vital statistics you need to know about the pharmacy industry.. Catchy Pharmacy Names While discounts should not be your first or only form of independent pharmacy marketing ideas, they can be a great way to get customers in the door or up-sell existing customers. The problem may not have been with the idea of advertising for your pharmacy but with where … Looking for more advertising ideas for your pharmacy? The value you bring customers isn’t just in the prescription medications you sell. He will continue developing specialty programs, marketing, employee engagement and financial data usage; however, setting new goals and tracking the progress of his stores in each of these areas will remain his main focus in 2015. 319-535-0571. That’s why you opened your doors. Apr 30, 2014 - Information & Ideas on how you can utilize and build upon Social Media efforts for your Pharmacy Business. If you are planning to open a Pharmacy Shop and if you are looking for a name for that shop then you are in the right place. The rules for independent pharmacy advertising online are the same as they are for print advertising. Top Five Independent Pharmacy Trends for 2017 By McKesson January 17, 2017 The aggressive drive to generate more value from the $3.2 trillion health care delivery system in the U.S. is changing the way each stakeholder in the system provides services to patients. Here are a few ways to grow your independent pharmacy right now. It’s difficult to know how to promote your pharmacy with so much competition. Customers can go anywhere to get their prescription medications, why should they come to you? As a pharmacist, you could become an independent consultant, offering your services to other medical professionals for a fee. Our Team Rather than keeping customers waiting, set a policy of helpfulness and attentiveness that all your employees follow. Press / Media They’re also able to be more nimble. Compared to, say, a CVS? Email: firstname.lastname@example.org Webmaster As a result of implementing new programs, improving team engagement and boosting marketing efforts, overall pharmacy sales increased by 19% and prescriptions filled were up 7%. They launched a Thank You program for sending letters to first-time patients welcoming them to the pharmacy and explaining customer benefits. Test out these 11 independent pharmacy marketing ideas and use the ones that work best for you. Yeah. Tom’s entrepreneurial spirit and desire to succeed inspired him to become a PDS member and begin making baby steps toward his dream. In-store Independent Pharmacy Marketing Ideas, While discounts should not be your first or only form of independent pharmacy marketing ideas, they can be a great way to get customers in the door or up-sell existing customers. Rethinking Advance Care Planning. Save my name, email, and website in this browser for the next time I comment. 1. Drug Marketing-: You could also think about becoming a drug marketer, especially if you are someone who enjoys commerce. But the daily pressures of running a pharmacy can make fulfilling that mission a bit challenging at times. In addition to the improved sales and prescription numbers, Bert’s Pharmacy raised enough funds to expand one of its stores into a bigger location. By McKesson May 07, 2018 Your mission as an independent pharmacy is to provide the best care to your patients. Avoid simply touting the benefits of your independent pharmacy and instead reserve communications for when you want to let them know about valuable and innovative pharmacy ideas like special events or information. Because here we provide some catchy, creative, and unique pharmacy names, that you can easily pick a name from this list and make that your own Pharmacy Name very easily.. Because a name is very important, it is the identity and it helps people to understand what you … The last thing to remember is that unique business names can’t totally make or break any business, but they definitely can have a powerful impact. If you’re looking for online business ideas, you’re in the right place. Consistent access to needed medicines. Check out “The 7-Step Blueprint To Get Customers To Switch To Your Independent Pharmacy.”, "SaveBigRX offers great deals on many popular generic and even brand medications. Coming up with innovative pharmacy marketing ideas is important for setting yourself apart from other independent pharmacies. So look no further for unique gifts and don’t forget to … If your pharmacy has the same layout as five years ago, you’re overdue for an update. Another way to work with local businesses and meet new people is to get involved with community events. 3. Contact. Are you looking for the best team name? Event Calendar, Turning Independent Pharmacy Ideas into Action, https://www.pharmacyowners.com/wp-content/uploads/2017/08/IndependentPharmacyIdeas.jpg. CIG is the UK’s leading provider of sector-specific content, publishing 15 healthcare and beauty titles including Pharmacy Magazine, Training Matters, P3Pharmacy, Independent Community Pharmacist and Beauty Magazine. Company Overview Test your pharmacy ads samples with small investments first and tweak them until they are giving you the return you’re looking for. These 71 ideas will deliver all the inspiration you need to start making money online in 2020. As a tech-savvy entrepreneur, Tom understood the importance of incorporating technology into his marketing plan. See more ideas about marketing, social media, social media infographic. Federation of Pharmacy … In addition to encountering fewer delays, Consumer Reports also mentioned that independent pharmacy customers encountered fewer medication mix-ups than those who shopped elsewhere. Find the perfect funny term for your team. These Are the Best Innovative Pharmacy Ideas for Independent Retail Pharmacies You don’t have to look far to find innovative pharmacy business ideas. A referral program is a great way to reward customers for referring friends to the store and spreading the word about your pharmacy. The right name acts as a foundation on which you will build your business. Don’t pay for broad advertisements. At pharmacy chains, 19% of customers found that a prescription wasn’t ready and 21% experienced long waits. He also added a text messaging service that notified customers when their prescriptions were ready, and the Rx-to-go app with Internet refill capabilities. You can even create a unique staff greeting to use when interacting with customers to help reinforce your pharmacy’s brand. We will always work with you—for you and your software needs. Partner with Local Businesses and Influencers, Not only should you attend other events, you should host health related events at your pharmacy whenever relevant. Also, we try to do a lot for our families (thanksgiving turkeys, halloween carnival, gifts at Christmas, etc) and the name may make a difference when soliciting sponsorship and donations from CEO's, etc. Once you have a loyal customer base, use them to drive your other independent pharmacy marketing ideas. For those who attended the Independent Pharmacy Business Growth Conference in Orlando – there were so many big ideas shared and worth implementing into real-world pharmacy strategies. The largest, most experienced publisher in the UK pharmacy sector. Instead, put your advertisements up on community boards or other areas you know your ideal customer will see them, or send your pharmacy marketing materials directly to your target customers. You can also find us on FacebookTwitterLinkedIn Google+, Your email address will not be published. This idea prompted Tom to launch an immunization program at several schools in the area and, as a result, Bert’s Pharmacy went from giving no flu shots in 2011 to giving 1,300 in 2014. By working with a distributor that offers overstock and short-dated Rx you can purchase discounted pharmaceuticals that will improve your margins and allow you to offer much better discounts to your customers. Presentations on staying healthy during flu season, health screenings, support group meetings or any other type of gathering where you provide. Once you’ve collected a customer’s email or address, don’t be shy about sending them pharmacy marketing materials. Check out our complete list of team names for pharmacy teams. 1 “Profits Up Again for Independent Pharmacy Owners,” Adam J. Fein, Drug Channels, Dec. 2, 2014. Here are pharmacy name ideas from the generator: Blackstone Medical Inc; Precision Surgical Inc; Elijah Stawicki; Cornerstone Hosp Of Southeast AZ; Pharmacy Management Corp; Edit Trix; West Shore Pharmacy; Potomac Valley Pharmacy Inc; Drug World Of Cold Springs Llc; Po Box 33; Media Management Group; Rxperts Pharmacy NJ Inc; Oscarcorp; Follansbee Pharmacy; Central Pharmacy 3 Things to Boost Independent Pharmacy Profits, 3 Tech Trends Shaping the Future of the Independent Pharmacy, Independent Pharmacy Business Growth Conference, the importance of developing a “specialty” area, incorporating technology into his marketing plan, Thriving in the NEW Business of Nutrition, Open Enrollment: Help Your Patients and Protect Your Profits, The Independent Pharmacy Legacy Challenge. This field is for validation purposes and should be left unchanged. Ritzman Pharmacy has been acquired by CVS. Avoid simply touting the benefits of your independent pharmacy and instead reserve communications for when you want to let them know about valuable and innovative pharmacy ideas like special events or information. These five unique businesses are proof that you can find prosperity, even in a market that may not have even existed when you first had your idea. Capitalize on Word-of-Mouth Marketing Photo by Christina Morillo on We are happy to share their success stories with you. To help, here are 11 independent pharmacy marketing ideas that can help grow your foothold in the community and increase your independent pharmacy profits: You may have tried independent pharmacy advertising in the past and failed to see a return. They focused their attention on boosting employee engagement, implementing specialty pharmacy niches and revamping marketing. Additionally, John and Lisa emphasized the need to measure the progress in order to improve the results – because there is no change without measuring. If you usually enter through the back door, walk in the front door like customers and take a fresh look at the first impression your pharmacy makes. You can get very good deals on short dates, which adds up to big savings." Federation of Pharmacy Networks Unique Solutions For Independent Pharmacy. Referral rewards can be anything from a discount to free merchandise. The area wasn’t growing and his pharmacy had to compete with eight other pharmacies, including a Walgreens and a Walmart. While we can’t cover every concept presented at the event, in the coming weeks, we will be publishing a series of blog posts to lay out our view of the most actionable independent pharmacy ideas that were turned into real tangible results. . He attended the PDS conference and brought home a handful of ideas he wanted to implement in his pharmacy right away. I've included plenty of examples of people just like you, CRUSHING it with a location-independent online business. It’s also in the information you can provide that other large retailers don’t. At the end of the first year, Tom was able to measure his pharmacy’s success and discovered that it was even more significant than he had anticipated! Zach Freed: Yeah. Santa Mail They just needed more guidance, so Lisa and John recommended turning what had been monthly birthday parties into “team meetings”, so everybody was able to collaborate on a vision, goals, marketing strategies and other tools needed to run the business more efficiently. Tom knew he had an exceptional team of employees who were eager to embrace the change and provide support for the new program implementation. Print Advertising. Before settling on the research topic ideas, you have to make sure there is enough information for you to model the main body of your paper. I have separated these names into categories, from catchy to cool to cute. They worked together on sharing ideas, problem solving, and creating new concepts, all of which are standard practices at our company today. CONTACT US; To reach our Customer Service Team, call 800-935-5483. For stores that are closing, patient files will be transferred to a nearby CVS/pharmacy store. The Akron, Berlin, and Shreve locations will be converted to CVS/pharmacy stores. PDSspeaks On top of the new technology, Tom’s team implemented customer service programs for building stronger relationships with the patients. That way you can increase the number of attendees and … What were the most impactful strategies your pharmacy implemented that have produced powerful, measurable and tangible results? In January 2014, Tom Choquette of Bert’s Pharmacy bought out a business partner of 31 years and addeda second location to his existing pharmacy in rural Nebraska. TelePharm Headquarters 123 N Linn Street, 2F Iowa City, IA 52245. 319-237-7625 We're in an area of the country where the independent pharmacy still thrives, so there are many. Create information packets that you can give away for free that include information about specific medications or more general pharmacy marketing materials that cover overall health. After the initial discovery call, Coach John Marshall and Implementation Specialist Lisa Baker identified 3 main improvement opportunities and deployed a comprehensive plan for getting Bert’s Pharmacy where Tom wanted it to be. In addition to providing quality vaccines, Tom and his team implemented an educational program to keep school staff members up-to-date on all vaccinations they needed, including DPT, Pneumovax and Zostavax. By working with a distributor that offers. The problem may not have been with the idea of advertising for your pharmacy but with where you placed your advertisement. In a short few months, he revamped his website and created a Facebook page to stay in touch with current patients as well as attract new business. Subscribe to our blog to receive PDS news and updates! there are many aspirant research choosing this way to become an entrepreneur of the future. Careers Podcasts, Pharmacy Webinar Series While newspapers and similar print materials may seem logical, they aren’t targeted enough. For other pharmacy ideas, businesses and influencers in your community can be great ways to get the word out using trusted members of the community. Once you’ve collected a customer’s email or address, don’t be shy about sending them pharmacy marketing materials if they will find them valuable. However, there are many other things you can do to increase business, including improving patient and physician relationships, offering ancillary services and providing exceptional levels of customer service. You may have tried independent pharmacy advertising in the past and failed to see a return. Six Ideas to Help Your Independent Pharmacy Provide Better Care. A new customer birthday program has also been implemented as a way to encourage repeat business. Offering insight, wisdom, and strategy, Lester is an esteemed voice in pharmacy business. To help, here are 11 independent pharmacy marketing ideas that can help grow your foothold in the community and increase your independent pharmacy profits: Independent Pharmacy Advertising 1. The right solutions will help you grow your pharmacy and improve patient care. Lester helps his clients increase patients and profits in spite of the 3rd party payment fiasco. Let us know in the comments or submit your essay to inspire others. Any local 5k races, parades, farmers markets or other community events – especially health related ones – are good things to sponsor, volunteer or simply attend and meet people. Attempting to solve the nation’s many healthcare challenges is far from child’s play. Tom Choquette agrees that one of the greatest lessons he has learned as a PDS member is that measuring everything is the key to success. At the PDS conference, Tom heard many successful pharmacy entrepreneurs emphasize the importance of developing a “specialty” area to expand revenue streams. Have you been thinking about implementing a new program or service in your pharmacy but have no idea where to start? A pharmacy is so much more than just a place to fill prescriptions. Partner with doctors’ offices, office managers and community health organizations to offer deals and trade arrangements. It is recommended to use textbooks (both online and offline), articles and other sources that deal with scientific explanations and review your topic from the most debatable side. Use large displays and provide additional information about product benefits on the shelves to help them see the value in products they may not have entered the store to buy. Not only should you attend other events, you should host health related events at your pharmacy whenever relevant. Problem: Only about 30% of adults have an Advance Care Plan (ACP) expressing their wishes for end-of-life care.CBS reported that Medicare spent $55 billion on doctors’ and hospital bills during the final two months of patients’ lives, and that “20 to 30 percent of these medical expenses may have had no meaningful impact.” Our pharmacy has saved a significant amount of money in just a few months of using them as a distributor. A powerhouse in the world of independent pharmacy, Lester offers free business resources for Pharmacy Owners on his website, ThePharmacySage.com. Be sure to host pharmacy and health-related events. So, how are independent pharmacies like Jim’s better able to serve their communities, in a situation like this? All pharmacies have the same primary business model, which is filling patient drug prescriptions. Events can get new patients in the door. This isn’t just hype: last year alone many pharmacy entrepreneurs were able to turn innovative ideas into robust strategies worth at least $10,000 of new profits. “Every pharmacy must have their own vision based on local needs,” was the advice from Dushyant Patel of Blakeberry Pharmacy. Use events to raise awareness about your independent pharmacy. I don’t accept the idea that all of the good ideas have been taken. you can purchase discounted pharmaceuticals that will improve your margins and allow you to offer much better discounts to your customers. It’s a place where people can find convenience products, supplements, food, souvenirs and other household items. Presentations on staying healthy during flu season, health screenings, support group meetings or any other type of gathering where you provide value to the community are great innovative pharmacy ideas. to the community are great innovative pharmacy ideas. Maybe even ones who live in your area but have never heard of your business. The best part? Browse through team names to find funny team terms and cool team names. Ryan Yanicko Cannon Pharmacy. PDS Super-Conference Coming up with unique independent pharmacy ideas to market your business should be one of your top priorities. As a result, Tom’s team became more productive and he was able to expand by hiring a marketing director and a store manager. But when those once-in-a-lifetime ideas strike, your window to act may be small. His pharmacy offers patients an anticoagulant service and a sexual health service. But also host community functions that have nothing to do with health.
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